Prudential Calls for Awareness, Protection after Sabah Quake


KUCHING, June 15, 2015: The recent earthquake disaster underscored the call by insurance providers such as Prudential Assurance Malaysia Bhd (Prudential) to prepare for the unforeseeable.


Prudential Bhd chief executive officer Philip Seah affirmed that the bedrock of life and medical insurance has always been about preparing for the unexpected.

“We would encourage every Malaysian to have adequate financial protection, be it in an event of a natural disaster, critical illness, accident or death,” he told The Borneo Post via email earlier this week.

“Currently, the combined life insurance penetration rate in Malaysia is at 56 per cent, combining both conventional and takaful, which means that only half of the population have some form of life insurance.”

Currently, concerns come in the form of coverage in terms of life insurance as well as insurance for assets and properties. It is noted that generally, houses in Malaysia are not covered for earthquake insurance.  In regards to life insurance policies, Seah affirmed that there are no exclusions on death and medical claims that are a result of a natural disaster.

However, Prudential’s Personal Accident policies do cover natural perils including earthquakes.
“Having said this, the terms and clauses vary from policy to policy so we would encourage all policyholders to review their policy document for exclusion clauses,” Seah commented.

One of the challenges that the industry will need to continue to address, Seah said, is increasing consumers awareness as well as the understanding of insurance and general financial planning matters.

“Consumers need to be better informed to be able to make informed decisions about their insurance investments,” he underscored.

Speaking further on the group’s efforts to create awareness, Seah touched on Prudence Foundation which is done in relation to disaster awareness education.

Prudence Foundation is the community investment arm of Prudential in Asia and its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on the three key pillars: Education, Children and Disaster Preparedness and Relief.

Prudence Foundation has a public service initiative called Safe Steps which is aimed at providing people with key educational messages on how to prepare for natural disasters.

“It has been developed in partnership with National Geographic Channel and with international boxing champion and humanitarian Manny Pacquiao as the programme ambassador.


“We hope to be able to create more awareness surrounding disaster preparedness by leveraging on Safe Steps’ educational videos and information.”

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